What is IP Targeting?
Simply put IP targeting is the process of focusing internet advertising to households based on their Internet Protocol (IP) address. There are a number of ways that marketers can target their message to individuals; these include targeting / retargeting using cookies, site or audience segmentation targeting and geo-targeting. All of these methods can be valuable tools for getting your message to the right audience. But we believe the most effective tool for targeting specific audiences is the patent-pending process we use for IP targeting.
The real power in IP targeting is that we can integrate our client’s targeted list with our IP data to produce an extraordinarily effective targeting segment. This is vastly different than most internet-based advertising campaigns where a significant amount of your ads never reach qualified prospects.
*Deliver display ads directly to targeted households
*Leverage 800 million IP addresses matched to over 200 million postal locations
*Only pay for ads that are viewed
Examples of targetable lists:
- Sphere of Influence
- Farming areas
- Zip Codes
- Home Values