The precision of IP targeting offers numerous advantages for your business. IP Targeting can be done at a fraction of the cost of print, radio, or television advertising.

You can reduce the amount of wasted money related to poorly targeted ad campaigns. Create more personalized ads to entice your audience. 

See exactly how your campaign is doing by looking at the engagement rates, allowing you to make adjustments to it as needed.

Combining IP Targeting with direct mail will deliver a powerful one-two punch. Advertising to the same people in the digital realm and in the physical world will help be seen and recognized, get more quality leads, and closing more of those leads. 

IP Targeting should be a part of every direct mail campaign.